{"id":4058,"date":"2012-07-27T12:38:18","date_gmt":"2012-07-27T16:38:18","guid":{"rendered":"http:\/\/capitalsportsnc.com\/?p=4058"},"modified":"2012-07-27T17:01:16","modified_gmt":"2012-07-27T21:01:16","slug":"unc-study-claims-we-primarily-watch-feminine-women-in-the-olympics-who-display-sexy-outfits-really-2","status":"publish","type":"post","link":"https:\/\/capitalsportsnc.com\/?p=4058","title":{"rendered":"UNC study claims we primarily watch feminine women in the Olympics who display sexy outfits, Really?"},"content":{"rendered":"

\"\"<\/a>A new UNC study claims that NBC airs fewer women\u2019s Olympic events than men\u2019s events in prime time and that almost all of the women\u2019s coverage is confined to a few specific sports the researchers term \u201csocially acceptable,\u201d including swimming and gymnastics. Considering that probably 99 of 100 people would answer \u201cmen\u201d if asked which gender do you think of first when you hear the word \u201csports,\u201d women getting more than 46 percent of the coverage, as they did in 2008, isn\u2019t bad.<\/p>\n

After reading the report, one veteran journalist wrote, \u201c(NBC\u2019s) decisions suggest we love our women athletes, but only when they\u2019re showing a lot of skin, and\/or participating in sports our society considers acceptably feminine.\u201d With all the free options on the Internet to see women in various stages of dress and physical activity, I doubt men are tuning in to the Olympics simply to see some skin. Also, more women watch the Olympics than men. <\/p>\n

\u201cIt seems that women are accepted as athletes only if they continue to look and act as women are expected to look and act,\u201d the researchers wrote. While the length of the games might hinder their prime time broadcast, the rough-and-tumble sport of women\u2019s soccer is a popular Olympic event where women are accepted as athletes. One national sports reporter for CBS Sports even predicts that the women’s soccer final will be the most-watched team game of the Olympics in the U.S.<\/p>\n

Further, the report says, \u201cIn 2008, female representation grew to 48% of the U.S. team, and yet coverage of women\u2019s events fell to 46.3%. This is in contrast to previous years, when coverage exceeded participation for women. In Athens in 2004, for example, women made up 40.7% of the U.S. team, yet received 47.9% of airtime.\u201d<\/p>\n

So, it\u2019s ok for women to get seven percent more airtime than their participation percentage would suggest, but not 1.7 percent less?<\/p>\n

Nothing against the researchers\u2019 efforts but it could ultimately be that, regardless of attire or femininity, people would simply rather watch gymnastics, swimming and track than cycling, fencing and rowing. To view the entire study, please click here – http:\/\/enx.sagepub.com\/content\/6\/2\/51.full<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new UNC study claims that NBC airs fewer women\u2019s Olympic events than men\u2019s events in prime time and that almost all of the women\u2019s…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,80],"tags":[],"class_list":["post-4058","post","type-post","status-publish","format-standard","hentry","category-featured-stories","category-north-carolina-tar-heels","wpcat-79-id","wpcat-80-id"],"_links":{"self":[{"href":"https:\/\/capitalsportsnc.com\/index.php?rest_route=\/wp\/v2\/posts\/4058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capitalsportsnc.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capitalsportsnc.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capitalsportsnc.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/capitalsportsnc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4058"}],"version-history":[{"count":1,"href":"https:\/\/capitalsportsnc.com\/index.php?rest_route=\/wp\/v2\/posts\/4058\/revisions"}],"predecessor-version":[{"id":4060,"href":"https:\/\/capitalsportsnc.com\/index.php?rest_route=\/wp\/v2\/posts\/4058\/revisions\/4060"}],"wp:attachment":[{"href":"https:\/\/capitalsportsnc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capitalsportsnc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capitalsportsnc.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}