The ACC finds itself in a far different position today than seven years ago when the league was at the forefront of the latest expansion wave.
This year, the Pac-10, Big 10 and Big 12 are in major play with a number of scenarios possible. The Pac-10 is poised to add between two and six teams, poaching from the Big 12. Nebraska and Missouri seem destined to join the Big 10, maybe by the end of the week.
Big 12 commissioner Dan Beebe must feel like his league is so much sand running through his fingers. It’s disintegrating before our eyes.
Meanwhile, John Swofford is forced to be a bit player in this latest high-stakes game. The ACC simply can’t match the massive TV revenues of the current SEC or expanded Pac-10 and Big 10. While the Big Ten Network has a high ceiling for growth depending upon which markets it adds, the ACC’s TV contract with ESPN/ABC doesn’t allow it to immediately profit from new markets.
One possibility for the ACC would be to head north and pick up a couple of Big East leftovers if that league is raided by the Big 10. Given the revenue disparity, there’s no chance any SEC teams would consider joining the ACC.