More than 100 student-athlete alumni from the University of North Carolina have agreed to support a groundbreaking multi-year agreement with marketing and licensing agency The Brandr Group (“TBG”) to create a voluntary group licensing program. This initiative – which allows former student-athletes, in conjunction with their alma mater, to voluntarily participate in a group player rights program – is the first of its kind for former college athletes and will allow participants to profit from their marketability. …read more
Source:: WRAL
